Responsible Gambling Policy

At Bet Alice we take safer gambling seriously. We want everyone to enjoy gaming in a way that stays fun and under control, so we provide clear tools, guidance and support to help you manage your play. This page explains our approach and the options available if you need to limit or pause your account activity.

Player protection principles

We aim to protect players by promoting responsible play, preventing underage gambling and reducing harm. Our team monitors account activity for signs of risk and we respond quickly to requests for help. We encourage sensible limits, honest self-assessment and use of the control tools described below.

Activity-control tools

We offer a range of practical controls you can set yourself from your account:

Deposit limits

Set daily, weekly or monthly deposit limits to control how much you add to your account. These limits come into effect immediately and can be lowered at any time. Increasing limits may be subject to a short cooling-off period.

Loss limits

You can set loss limits to restrict the total amount you are prepared to lose over a given period. Loss limits are applied in the same way as deposit limits and help keep sessions within your budget.

Time limits and session reminders

Use session timers and time-out options to limit how long you play in one sitting. You can also set daily play limits and receive reminders when your session is approaching the limit you chose.

Self-exclusion and account breaks

If you need a longer break, you can choose self-exclusion. This will close access to your account for a set period - for example 6 months, 1 year or longer - and stop all marketing communications. Our support team can help put this in place and advise on what to expect during the exclusion period.

Recognising signs of problematic behaviour

Watch for warning signs such as regularly chasing losses, spending more time or money than planned, borrowing to gamble, or neglecting work and family. If you or someone close to you shows these signs, it is important to act early.

Practical tips to stay in control

Decide a clear budget before you start, set deposit and loss limits, take regular breaks, avoid gambling when feeling stressed or under the influence, and only use money you can afford to lose. Keep track of time and spend, and use our account tools to enforce limits.

Professional help and support organisations

If you need external support, contact recognised UK organisations such as GambleAware or GamCare. These charities provide confidential advice, practical tools and treatment referrals. If you need immediate help, contact your GP or local emergency services.

If you want help setting controls or need to self-exclude, our support team at BetAlice is available to assist you. Please get in touch through your account support area for prompt assistance.