Bet Alice Casino Affiliate Program

We invite publishers, streamers, affiliates and marketing partners to join the Bet Alice affiliate programme. We work with a wide range of partners to drive sustainable traffic and long-term value, sharing our platform and commercial opportunities in a straightforward, partner-friendly way.

Programme purpose

Our affiliate programme is designed to build mutually beneficial relationships. We want to help partners monetise audiences interested in online casino and sports betting while maintaining clear, compliant practices. Partners keep full control of their promotional approach and benefit from a partner-focused onboarding process.

Partnership benefits

Working with us gives you practical advantages tailored for UK operators and audiences. Partners receive access to localised marketing materials, timely payments, and a single point of contact for commercial and technical queries. We support a variety of traffic types, from content sites and streamers to paid media campaigns, and we offer flexible commercial models to suit different partner needs.

Commission structure

We offer flexible earning models so partners can choose the type of arrangement that suits them best. Options include revenue-share, hybrid models and CPA arrangements, adapted to campaign goals and traffic quality. All commission arrangements are agreed through a partner contract and are paid on a regular schedule.

Custom deals

For high-volume or strategic partners we can agree bespoke terms, tailored tracking, and dedicated support. We review performance periodically to ensure terms remain fair and competitive for both parties.

Tracking and reporting transparency

Transparent tracking and reliable reporting are core to how we work. Partners get access to a secure affiliate dashboard with conversion data, payment history and creative performance. We aim to provide near real-time reporting and clear reconciling tools so partners can monitor campaigns and optimise activity efficiently.

Marketing tools and support

We supply a full set of promotional assets for UK audiences, including banners, landing pages and pre-approved creative copy. Our affiliate team provides guidelines on compliant marketing and best-practice recommendations for promoting casino and sports products. Technical support is available to help integrate tracking links and troubleshoot creative delivery.

Long-term cooperation and compliance

We focus on building long-term partnerships based on trust and compliance. All partners must follow marketing standards and local regulations. We conduct periodic account reviews and encourage open dialogue about performance and compliance to keep campaigns productive and transparent.

Get in touch

If you’re interested in partnering with us, contact our affiliate team at [email protected] or complete the application form on our site. We’ll review your proposal and respond with next steps and onboarding details.